Why is it that folks spend so much time bragging about the kind of equipment they’ve got? From the customer’s perspective, that’s a giant ‘who cares?’
Rarely, if ever, does someone come up to us and say, “Wow, you’ve got an Acme Diesel High Speed Digital Production Unit (made up name for illustration purposes)… I’ll bet that thing can really produce!” The fact of the matter is that while we actually have some incredible, high-speed production equipment that can really produce, our consumers don’t really give a hoot about the name of the machine. They really care more about their projects being produced in a timely manner at a fair price.
This brings us to our real point here. Those fancy pieces of equipment, on which we are 100% dependent, are of no use whatsoever without soft tissue, better known as our skilled and knowledgeable operators. That’s right, the people running them are more important to us than the machines themselves. And that, dear friends, is why we believe we have a significant advantage over many competitors. To a person, our crew is made up of hard-working, conscientious, engaged individuals who take their jobs – and your projects – quite seriously. Our employees go to a lot of trouble to make sure everything that leaves our building has been produced as well as possible, in as timely a manner as possible.
Isn’t that who you want as your preferred print source? Isn’t our soft tissue more important to you than our hard tissue?