A recent newspaper headline read “Calculate ink costs before buying a printer.”
That’s the worst advice ever! Okay, we’re being dramatic; it’s not the worst advice ever but to a professional printer who has reasonable disdain for DIY printing jobs, it’s not great advice. We believe there are many other factors that should be calculated along […]
A couple of months ago, a new restaurateur client approached us about having menus printed. Music to our ears! An unsolicited new client appears out of the blue and wants to do business with us! They sent us files, selected paper and were ready to sign the approval line on their proof when Cindy asked […]
AfterX number of years (X = 3plus decades) in the printing industry, you might start to think/feel that there’s not much new stuff left to learn about sales and marketing for your business. After all, you’ve attended gobs of sales seminars, reprographic industry association meetings, spent hours reading trade publications, had in-depth discussions with clients, […]
Okay, I’m kidding. There’s a big difference between herding kittens and running a small company. For starters, kittens can be cajoled with treats and kitty toys, so it’s pretty easy to grab their attention and subsequently herd them with relative ease.
The concept of running a small business, on the other hand, is very likely a […]
Why is it that folks spend so much time bragging about the kind of equipment they’ve got? From the customer’s perspective, that’s a giant ‘who cares?’
Rarely, if ever, does someone come up to us and say, “Wow, you’ve got an Acme Diesel High Speed Digital Production Unit (made up name for illustration purposes)… I’ll bet […]
Try face to face shopping to get the best design
In the world of retail, shopping (and shipping) has never been easier. It’s so easy in fact that, as an example, you never have to step foot in a supermarket to buy and receive groceries. That’s great, but what if you receive the wrong grocery order? […]
When a simple answer isn’t sufficient.
Almost daily, a telephone caller will inquire, “How much are your copies?” This is one of the most difficult questions we receive and there’s no easy answer.
Why? Because everything we print is effectively a custom project.
We ask lots of questions to peel back the layers in order to provide accurate […]
Very little in life is black & white or even shades of grey.
We see and do everything in full color.
In the design world – specifically architectural & engineering design – architects, engineers, landscape designers, interior designers and other disciplines design in color. Color is significant in their respective worlds. And yet, a large portion of […]
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